b'A few years ago, Dave Haeselin, an English professor at the University of North Dakota, moonlighted as a sugar beet truck driver...and he learned one or two things about himself and the world around him. We discuss Culinary Luddism, and the (in)authenticity of food (industrial/""fake"" vs. organic/""real""), selves (what\'s a non-Midwesterner with a PhD in Literary and Cultural Studies doing driving a beet truck anyway?), and communication (why digital culture is ruining our ability to interface with each other).'