Podcasts Other Mastering Innovation Predictable Magic: Designing Around Customer Emotions to Reach Beyond Existing Markets

Predictable Magic: Designing Around Customer Emotions to Reach Beyond Existing Markets

Published: Feb. 28, 2019, 9 p.m.

Deepa Prahalad, author of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business, introduces design thinking frameworks that can create strong emotional engagement between customers and firms. Read more: https://mackinstitute.wharton.upenn.edu/2019/predictable-magic-deepa-prahalad/

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