Why Digital Marketing Is Shifting From SEO to SEM with Ph.D. Eric Karson of Villanova University

Published: Sept. 21, 2018, 2:44 p.m.

b'On this episode of the podcast from our Digital Marketing Professors Series, we sat down with Eric Karson,\\xa0Ph.D., Associate Professor of Marketing at Villanova University. In the undergrad digital marketing course that he teaches, Karson covers SEO,...'