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Cloud computing is changing the way that people are looking at their own business needs and how they can scale their businesses, making them more efficient and more profitable. But what are the demands and challenges that come along with this cloud computing climate, and how can we address those changing demands, especially in terms of data management?

Pinnacle Business Systems Solutions Architect Matt Powers sees the market from a data management perspective, as well as how the cloud has opened up a new world of possibilities for business solutions.

This includes lowering capital and operational costs, reducing hardware refreshes, and, possibly most importantly, peace of mind for upper-level managers and IT consultants alike, especially in terms of backing up data.

“Backups and backup and recovery is critical to their business but kind of an afterthought as they’re solving the production, trying to figure out how to get a higher return on their investment and backup is not usually the forefront of that,” Powers said. “Cloud is an easy way to evolve the strategies that they’ve had for years, backup tape, or disk to disk, to an easier approach.”

Powers also discusses how to walk each client through identifying their needs. After all, some clients do not even realize the vast possibilities that are open to them, how to scale their business up or down, and how to leverage existing infrastructure to make the transition to the cloud nothing but smooth sailing.