Broadcasts.com - "Personalization in OOH Marketing: Engaging Audiences in a Saturated World with Cole Cummings of BoardActive" (MarketScale Technology)

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Personalization in OOH Marketing: Engaging Audiences in a Saturated World with Cole Cummings of BoardActive

Published: May 23, 2019, 2:54 p.m.

Cole Cummings, Marketing Director for BoardActive, joined MarketScale to discuss how out of home (OOH) advertising can be given relevance using location data.