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The race to coin new words and phrases is on \u2014 on TikTok. They range from “first time cool syndrome,” to “the weekend effect,” and “dinner and couch” friend. Keeping track of all this can feel like a wild goose chase, to use an expression credited to William Shakespeare, who introduced countless words and phrases to the English language. But unlike the Bard’s phrases, TikTok slang doesn’t seem to have much staying power. Marketplace’s Lily Jamali spoke with Rebecca Jennings, senior correspondent for Vox, on the TikTok “trendbait,” as she calls it \u2014 terms invented by content creators who seem like they’re trying a little too hard \u2014 and what’s driving it all.