At CES, a look down the long road ahead for automotive tech

Published: Jan. 10, 2024, 11:03 a.m.

CES is many things \u2014 including a gadget fest and a glimpse into the kind of technology we might be using a month or a decade from now. CES also hosts one of the biggest auto shows on the planet, which is why it’s worth noting that General Motors, Ford and Chrysler aren’t here this year. The United Auto Workers strike ended just a few months ago. General Motors, specifically, is still regrouping after the implosion of its robotaxi startup Cruise. Meanwhile, Tesla’s Autopilot driver assistance is under pressure from regulators. The idea of reaching fully autonomous driving \u2014 what’s known as Level 5 in the tech sector \u2014 is starting to feel out of reach. And maybe that’s OK.

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Marketplace’s Lily Jamali spoke to Trevor Curwin, director of strategic partnerships at Sheeva.AI, an automotive payments company, from the CES floor about the troubles and outlook for the auto industry’s tech ambitions.