Podcasts Other Marketing Technology Podcast by Marketing Guys Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.

Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.

Published: Nov. 23, 2021, 6 p.m.

In this episode,\xa0Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide.\nDid you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average!\nWe talk about podcasting for B2B. Topics we discuss:\nHow to convince your management to start a podcast\nWhat to expect when starting a podcast\nAdvantages of podcasting\nHow to measure success\nSome numbers of B2B podcast (downloads)\nExamples of successful B2B podcast practices\nLinkedIn Prarthana Sibal: https://www.linkedin.com/in/prarthanasibal/\xa0\nWebsite Pikkal & Co: https://www.pikkal.com/\xa0\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl