Podcasts Other Marketing Technology Podcast by Marketing Guys Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda

Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda

Published: March 8, 2023, 4:57 p.m.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nMarketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.\nIn this episode,\xa0Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.\nTopics we discuss:\nWhy is there a need for generalist marketers?\nWhat do they do?\nWhat's the ideal profile for a generalist?\nLinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/\xa0\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl