Podcasts Other Marketing Technology Podcast by Marketing Guys The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads

The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads

Published: Jan. 13, 2023, 2:03 p.m.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nThere are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.\nTopics we discuss:\n2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads\nHow marketers can start using CTV as a channel\nMarketing possibilities of CTV\nWhat is ACR: Automated Content Recognition\nPredictions for 2023 in the Cable TV landscape\nLinkedIn Tony: https://www.linkedin.com/in/tonymarlow/\xa0\nWebsite LG Ads: https://lgads.tv/\xa0\n\xa0\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl