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Welcome to the Marketing Technology Podcast, hosted by\xa0Elias Crum\xa0(digital strategist and owner of Marketing Guys).\nIn this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here.\nTopics we cover:\nDifferent forms of personalization\nAI and personalization\nThe tools and stack for personalization\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nLinkedIn Rasmus: https://www.linkedin.com/in/houlind/\xa0\nWebsite Agillic: https://agillic.com/\xa0\n\xa0\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl