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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nWith the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode,\xa0Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.\nTopics we discuss:\nHow is polling done\nDo's and don'ts for polling, surveys, and market research\nWhat marketers in other industries can learn from political polling\nDownsides of polling\nUsing rewards for survey-takers (or not?)\nLinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/\xa0\nWebsite Everest Communications: https://everestcomms.com/\xa0\n\xa0\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl