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In this episode,\xa0Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.\nContent is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!\nTopics we discuss:\nHow to create the best B2B content\nRecent developments in B2B content\nHow to make content creation and selection less subjective\nInhouse creation of content vs. outsourcing\nHow to select an agency for content\nLinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/\xa0\nWebsite Content Callout: https://www.contentcallout.com/\xa0\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl