In this episode,\xa0Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar.\xa0\nAR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.\nTopics we discuss:\nA 5-step approach to start using AR and VR\nUse cases and examples\nIndustries that use AR\nResults of using AR\nBallpark investments needed\nLinkedIn Caspar Thykier: https://www.linkedin.com/in/caspar-thykier-a160a115/\xa0\nWebsite Zappar: https://www.zappar.com/\xa0\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl