Podcasts Other Marketing Technology Podcast by Marketing Guys How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch & author of Getting to Aha!

How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch & author of Getting to Aha!

Published: Nov. 2, 2021, 5 p.m.

In this episode,\xa0Elias has an interview with Darshan Mehta. He's the author of "Getting to Aha!" and founder of iResearch and ConnectQik. He's an absolute guru on qualitative data and more specifically focus groups. As 96% of decisions is made by the subconscious, it's very important to get to the insights as to why people decide one way or the other.\nTopics we discuss:\nThe keys to great focus groups\nFocus groups the modern way\nHow to affordably organize qualitative research\nHow to get to real insights by using focus groups\nLinkedIn Darshan Mehta: https://www.linkedin.com/in/darshan--mehta/\xa0\nWebsite iResearch: https://www.iresearch.com/\xa0\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl