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** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nIn this episode,\xa0Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels.\nTopics we discuss:\nWhat are funnels (and what are they not)?\nWhat most people are getting wrong when building funnels\nHow to humanize the online sales process\nHow to get started\nThe martech stack Alisha uses: Clickfunnels, Google Optimize, ClickUp, AdZoola, and Punchlist\nLinkedIn Alisha Conlin-Hurd: https://www.linkedin.com/in/alishaconlinhurd/\xa0\nWebsite Persuasion Experience: https://persuasionexperience.com/\xa0\n\xa0\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\xa0clubmartech.com\xa0**\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl