Podcasts Other Marketing Technology Podcast by Marketing Guys Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe

Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe

Published: Jan. 11, 2022, 6 p.m.

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.\nIn this episode,\xa0Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.\nTopics we discuss:\nBranding vs. lead generation\nSuccessful channels to use for branding as a start-up\nHow to budget for branding\nLinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/\xa0\nWebsite Brybe: https://brybe.com/\xa0\n\xa0\nThe Marketing Technology Podcast is brought to you by\xa0Marketing Guys, the #1 Martech agency in Europe.\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\xa0Elias Crum\xa0at\xa0e.crum@marketingguys.nl