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How To Use Webinars To Generate New Customers - With Hana Abaza From Shopify Plus
In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in marketing at both companies, what's worked, what strategies generated the best ROI and what they are focused on in 2018. This is a super interesting episode.