Podcasts Other Marketing Strategies Podcast How Spotify Has Grown To 70 Million Paid Users - With Patrick Moran From Spotify

How Spotify Has Grown To 70 Million Paid Users - With Patrick Moran From Spotify

Published: June 13, 2018, 7:35 a.m.

I speak with Patrick Moran who is Global Head of Growth Marketing at Spotify. We discuss the marketing strategies Patrick and his team have used to grow Spotify. Even with strong competition in this space Spotify has grown from 57m paid users in June 2017 to 70m in Jan 2018. Patrick also used to be Head of Digital Marketing for Netflix so we dive into the strategies Netflix have used to grow past 125 million paid users today. This is a bumper episode that you won't want to miss!!