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In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.

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Check out more of Eric\\u2019s content (Leveling UP YT) and Neil\\u2019s videos (Neil Patel YT)\\xa0

TIME-STAMPED SHOW NOTES:

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• \\n(00:00) Today\\u2019s topic: How to Deal with Ad Fatigue
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• \\n(00:00) Introduction to ad fatigue and its impact on performance
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• \\n(00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates
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• \\n(01:31) Importance of changing up creatives and increasing their number
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• \\n(02:48) Expanding targeting to reach a wider audience
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• \\n(03:46) Utilizing different ad formats for lower costs
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• \\n(04:30) Testing new creatives, landing pages, and audiences
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• \\n(04:57) Remarketing to people who saw the ad but didn\'t convert
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• \\n(05:06) Using logical ads as an alternative approach for remarketing
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• \\n(05:34) That\\u2019s it for today! Don\\u2019t forget to rate, review, and subscribe!
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Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

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• What should we talk about next?\\xa0Please let us know in the comments below
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• Did you enjoy this episode?\\xa0If so, please leave a short review.
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Connect with Us:\\xa0

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• \\nSingle Grain << Eric\\u2019s ad agency
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• \\nNP Digital << Neil\\u2019s ad agency
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• \\nX @neilpatel\\xa0
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• X @ericosiu
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