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Marketing Land Live #20: Amazon Prime Day recap
Amazon's second Prime Day sales event is in the books and this year's was a commercial and critical success. What did Amazon do differently to avoid the #PrimeDayFail frustrations that plagued the company a year ago? And what does Prime Day mean for the e-commerce industry as a whole? In this week's Marketing Land Live, we discuss that with two e-commerce experts -- Scot Wingo, Executive Chairman at ChannelAdvisor, and Ken Cassar, Principal Analyst at Slice Intelligence.