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Published: Oct. 3, 2023, 5:49 p.m.

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Our conversation with\\xa0Jeff\\xa0Carlson about his\\xa0fine art print project,\\xa0Autumn Collection, continues with a focus on the business side. From choosing the right platform to the importance of targeting a specific audience, Jeff shares his choices and rationale. He also talks about why he wanted to see his work extend beyond digital platforms, and how this project is making it happen. (Part 2)\\xa0

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Today\\u2019s MacVoices is supported by\\xa0Factor. Visit FactorMeals.com/macvoices50 and use the code macvoices50 to get 50% off!

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Show Notes:

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Chapters:

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0:01:59 Self-publishing a book and setting up a Squarespace site
0:04:54 Choosing Shopify for its ease of use and cost-effectiveness
0:06:31 The Challenges of Building an E-commerce Website
0:08:13 Lessons from a Previous Experience with Print-on-Demand Services
0:09:03 The Challenge of Marketing on the Internet
0:10:34 The Difficulty of Navigating Etsy\'s Search Functionality
0:12:28 Limitations of Using Etsy for Business
0:14:18 The Importance of Printing Photos
0:15:33 Printing, Packaging, and Shipping Orders through Pirate Ship
0:16:29 The appeal of hands-on printing and packaging
0:18:01 The value of artist-created prints and the tactile experience
0:21:48 Plans for future collections and continuation of the project
0:23:21 Addressing concerns of contacting the artist and his credibility
0:24:57 Customization options and potential conversations for larger prints
0:26:11 Inspiring others to embark on their own creative projects

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Links:

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Jeff Carlson\\u2019s Autumn Collection\\xa0

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Guests:

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Jeff Carlson is an author, photographer, and freelance writer. Among many other projects, he publishes the Smarter Image newsletter, which explores how computational photography, AI, and machine learning are fundamentally changing the art and science of photography. He\\u2019s covered the personal technology field from Macs and PalmPilots to iPhones and mirrorless cameras, publishing in paper magazines, printed books, ebooks, and websites. He\\u2019s also the co-host of the podcasts\\xa0PhotoActive\\xa0and Photocombobulate, writes for\\xa0Take Control,\\xa0has spoken at several conferences and events.

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