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089: Emocjonalny branding
Dobra marka dobrze gra na emocjach konsument\xf3w. Jednak wielu w\u0142a\u015bcicieli uwa\u017ca, \u017ce ich produkt czy us\u0142uga nie s\u0105 emocjonuj\u0105ce. Okazuje si\u0119, \u017ce jest metodologia, kt\xf3rej mo\u017cna u\u017cy\u0107 do wk\u0142adania emocji do marki.