Podcasts Other Lounge Ruminator 29. Mass versus Niche

29. Mass versus Niche

Published: June 10, 2020, 9:47 a.m.

b'Niche communities, identities and communication channels\\u2014they are a sign of the great diversity of interests, views and cultural groups in our society\\u2026 but they can also be a sign of fragmentation. In a world that\\u2019s brimming with super-specific feeds, tailored content and targeted advertising, could some mass media actually offer a better way of engaging [\\u2026]'