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b'Virtual Reality is a multi-billion dollar industry that is growing each day. Seemingly born out of video games and film, it is naturally catching-on as a new medium that allows for endless possibilities in entertainment, marketing, education and visual storytelling. \\n\\nToday\\u2019s expert is Michael Grabowski, Ph.D. Associate Professor and Chair of the Communication department at Manhattan College. He began his career in television over two decades ago and his work on documentaries, short and feature films, commercials, music videos and news has been seen at the Guggenheim, the Smithsonian, in several film festivals, and on several broadcast and cable networks. Dr. Grabowski\\u2019s research in neuroscience, film history and virtual reality converge to provide a unique perspective on this emerging new phenomenon. \\n\\nIn this episode, we\\u2019ll explore:\\n-the difference between Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality.\\n-how VR works to create an immersive environment with a stereoscopic 360 degree view and spatial audio.\\n-the director\\u2019s role in VR production and design.\\n-different ways to create VR: 360 degree video vs computer animated 3D worlds (using software like Maya, Unreal Engine or Unity). \\n\\nWe learn about how VR challenges our multi-sensory perception, making users of VR active experiencers rather than just passive viewers. Beyond our five senses, VR activates our thermoception, proprioception, linear acceleration, and our vestibular sense. However, with this great power comes great responsibility. For producers of VR, we discuss the ethical considerations so as to not create \\u201cbad VR\\u201d. \\n\\nDr. Grabowski shares his predictions for future content and experimental work in VR, how its emergence will compare to that of TV, and why we shouldn\\u2019t think of VR in the same way as we do film. With 4D rides in amusement parks, fully immersive video games, and VR documentaries challenging our ideas of what film can be, this episode is a must-listen.\\n\\nLINKS:\\nThe McGurk effect: https://www.youtube.com/watch?v=G-lN8vWm3m0\\nwww.MichaelGrabowski.com\\nwww.twitter.com/filmgrabowski\\n\\nClarity for your Creative Career: www.LauraMeoli.com/book\\nIdeal Career Assessment Video: https://youtu.be/xc0_QiV6IFU\\nListen to more episodes of the LoudaVision Podcast: www.LoudaVision.com\\nFollow me on the social media: @LoudaVision\\n\\nImage Credit: Alexandre Girardeau\\n\\n--- \\n\\nSupport this podcast: https://podcasters.spotify.com/pod/show/loudavision/support'