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b'"Some would argue that forecasting is a dangerous exercise in futility, but they are mistaken. In fact, effective forecasting is not merely possible, but remarkably easy; all it takes is simple shift in perspective and a few common-sense heuristics." The most quoted futurist alive, Paul Saffo specializes in the history and future of technology. In a recent article in the Harvard Business Review he spelled out the secrets of his trade, which he will expand on in this talk. Saffo is a member of the board of The Long Now Foundation.'