Podcasts Technology Livestreaming QVC-Style Links US Fashion Boutiques to Chinese Market

Livestreaming QVC-Style Links US Fashion Boutiques to Chinese Market

Published: June 19, 2018, 5:40 a.m.

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 19th, 2018.

QVC-style livestreams are helping US fashion boutiques reach customers in China. The interactive nature of live streaming adds a more personal touch as viewers can ask questions in the chat and receive answers from hosts. E-commerce and live streaming are enormously popular in China. The LA Times cites the Boston Consulting Group in reporting that Chinese customers in 2016 spent more money online than customers in the US and UK combined.

On today’s viewing schedule:

At 2pm ET, RJ Redden hosts The Bot Signal. She’ll discuss What Makes Bots Different From Traditional Marketing. That’s on the on the Black Belt Bots Facebook page.

And at 8pm ET, It’s the Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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