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b'Did you know that every year, the average American consumes 25 pounds of rice, while Asian Americans eat close to 300 poundsRice is a staple food for more then 2/3 of the worldrsquos population, and in celebration of National Rice Month September and International Rice Month October, We are pleased to cordially introduce all our listeners to one of the nationrsquos leading rice providers, Ken LaGrandeWith National Rice Month coming to a close, Ken would like to help generate awareness of the uses of rise in everyday life, including brown and sprouted rice as part of a healthy diet.Ken is the President of Sun Valley Rice and the founder of the LaGrande Family Food Group. Kenrsquos family has been in agriculture in the Sacramento Valley for more than 100 years.He is the author of the new book, A Rice Conversation, which cleverly integrates the history of rice with everyday uses, including healthy, wholesome, rice-based recipes for salads and hot meals.'