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Steve Ritchey - Introduction to The Wild Promises of the Digital Customer...
Steve Ritchey, one of the cofounders of Lift and presently head of the Group Digital Communications at Pictet Group, was the moderator of the Lift16 session The Wild Promises of the Digital Customer Experience.
In this short introduction, he gives some historical background to this very Lift subject.
Recorded on February 11, 2016, in Geneva.
