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Kristin Heinonen - The Upbringing of the Swedish Digital Citizen
Kristin Heinonen, digital trend analyst, identifies communication trends & emerging user behavior and delivers research and insight reports for media executives in the Nordics.
In the second talk of the session The Wild Promises of the Digital Customer Experience at Lift16, Kristin Heinonen took Sweden as a study case of what it takes to bring an entire population into the digital world, what benefits both citizens and governments can get and what limitations it might have.
Check out her talk and discover how the Swedes declare their taxes through SMS and why it impacted their society as a whole.
Recorded on February 11, 2016, in Geneva.
