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Julien Sportisse has spent the last eleven years analyzing healthcare organizations, their business models and strategies to cope with information technology, changing consumer behavior and large-scale emerging trends. Both in consulting international clients at ZS Associates as well as in public commentaries in the media, such as Can Google help to "reboot" the pharma industry? or Big Pharma vs. Big Tech: the battle of the patient relationship has started, Julien is known for his clear insights, sharp analyses and forward-looking “beyond-the-pill” strategies. At Lift Basel 2014 he will take us on a tour of the European healthcare system in 2024.