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Brian Solis - The Experience when Business meets Design
Brian Solis, award-winning author, prominent blogger/writer and principal analyst at Altimeter Group, helps people understand and define the role we play in the evolution of technology and its impact.
In this first talk of the session The Wild Promises of the Digital Customer Experience at Lift16, Brian Solis shows us how brands are focusing their designs on customer experience and why it matters, especially in the digital world.
Change your perspective and understand how to engage people online!
Recorded on February 11, 2016, in Geneva.
