Most startups in the sharing economy face, as they gain traction, issues
around trust for their brand and some backlash from regulators. This
has been particularly visible for startups in the short-term rental and
car segments of the sharing economy, with countless press articles
written on those 2 topics. Arnaud Bertrand, founder & CEO of
HouseTrip, a leading short-term rental startup in Europe, speaks about
the real issues they have faced and how they approached the challenge.