What we now know about the real meaning of purpose for Learning & Development

Published: April 28, 2021, 7 a.m.

b'In 2019, the Business Roundtable surprised many when it declared that companies should have a purpose beyond serving shareholders\\u2014that the corporation\\u2019s goal should also be to deliver value to customers, employees, suppliers and communities. Clearly, learning and development is critical to delivering this vision: by investing in the workforce, we give our users the skills and knowledge they need to feel valued and deliver better service to customers and communities. But how do we know if our investment is working? What does successful purpose look like? Inspired by the Roundtable announcement, longtime friends of the podcast RedThread Research and I decided to try and find out in the shape of what became Season 7 of \\u2018Learning Is The New Working\\u2019\\u2014our attempt to answer the question, \\u2018Is Purpose Working?\\u2019 It should be noted Stacia and Dani had already had the purpose question under their research microscope, which gave us a great platform for our work of discovery\\u2014and leading L&D tech firm NovoEd, also fascinated by the implications for its customers of the shift to Purpose, also decided to help out by generously stepping into sponsor the work. As you\\u2019ll know, over the course of 10 episodes, comprised of a scene setter and nine interviews with purpose stakeholders across a range of industries, we really shook the trees on this one. And this week, we pull all the threads together (a word deliberately chosen, as you\\u2019ll about to hear) for a special summary discussion, \\u2018The Role of Purpose in Supercharging Workplace Learning,\\u2019 that forms this special final season episode, our season-capping webinar hosted by the good people over at NovoEd. Tune in now to listen to myself, Stacia and Dani, as well as NovoEd\\u2019s Director, Product & Content Marketing Declan Fox\\u2014all under the expert MC-ing of his colleague, the company\\u2019s Chief Learning Strategist, Todd Moran\\u2014walk you through what we learned over those 10 discussions, and perhaps more critically what the takeaways have to be for both global business and the L&D function as purpose becomes more and more a focus of us all, from individual team member to board. And for me personally, I now think \\u2018purpose\\u2019 is the fuel that L&D professionals have been looking for and will really work for our community. My reasons for thinking so include: Purpose provides meaning in a time of crisis; Purpose isn\\u2019t just branding; Purpose \\u2260 \\u2018good deeds\\u2019 alone; Purpose is fully compatible with turning a profit; It\\u2019s starting to be a real bottom-line performance metric; Purpose and the talent pipeline: a highly potent mix; The coming centrality of L&D in purpose; and much more.'