Babbels Geoff Stead Talks To Us About What Hipster Tech Language Enthusiasm Can Give You

Published: Dec. 4, 2019, 8 a.m.

b"Helping us all learn a new language since its 2007 foundation, subscription-based language learning app and e-learning platform Babbel offers more than 10,000 hours of content in 14 languages, from Spanish to Indonesian. In this episode, we had the very welcome opportunity to sit down with the company\\u2019s Berlin-based Chief Product Officer, Geoff Stead \\u2014 an internationally regarded thought leader on emerging technologies and how they can be used for learning, communication and collaboration. Geoff, a native of South Africa who originally trained as a Computer Scientist, told us why the unique cultural milieu of the Federal Republic\\u2019s capital suits him and Babbel\\u2019s specific internal culture, about a career that has included stints at mobile chip leader Qualcomm as well as English language certification leader Cambridge English. We then cover a set of topics ranging from his personal journey from South Africa to San Diego to Cambridge (England) and now, Germany; the central place of tech in everything Babbel does, and its mission: to help everyone fall in love with learning a language (again); the profile of the kind of people Geoff wants to join his team (from data experts to behavioral scientists to instructional designers); why embracing ambiguity is a good way to avoid the dangers of generalizing about your customers; why 'nudging' has to be different in different parts of the world to work; and finally, how the brain may not have changed\\u2026 but maybe the way we use it has."