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Whether you're a consumer or marketer, you need to be aware of inbound and outbound marketing on the Internet to recognize how it affects you. Inbound marketing is like the catnip that attracts the cat's attention, its designed to draw your attention when you're using the Internet. Outbound marketing occurs when a website or organization has obtained your contact information, like your email address, and sends you promotional information. You see both types of marketing every day. Let's look at how these two marketing approaches work by learning why we have so much available on the Internet for free.

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