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b"What Should You Really Measure?\\nFeaturing: Alistair Croll, Danielle Morrill, and Eric Ries\\nWho It's For: Standalone startups; corporate innovators; non-profit, government and education leaders\\n\\nWhen you're developing a new product, or if you work in a mission-driven organization, measuring profit isn't usually an appropriate way to gauge success. Instead, you need innovation accounting or learning milestones to figure out whether your product is gaining traction. But what should you actually measure? In this advanced discussion, we'll debate the idea that there's just one metric that matters for any given kind of product. You'll come away with fresh ways to approach measurement."