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b'Back to the Roots sells kits for growing edible plants. Their business involves physical products and isn\\u2019t one that obviously lends itself to intense experimentation. And yet, as we learned in a popular talk from Nikhil and Alex last year, they test everything. This year, they\\u2019re back to talk about a Kickstarter campaign they used as an MVP for a new product\\u2013during which they learned a lot more than they expected.'