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b'You\\u2019ve probably \\u201cgotten outside the building\\u201d and talked to customers. You\\u2019ve identified problems that need solving, and maybe even built a Minimum Viable Product. But how do you tell whether your idea represents a viable business? In this webcast, Ash Maurya, author of Running Lean and creator of the Lean Canvas, shares techniques for ballparking and measuring the output of a working business model using a handful of key metrics.\\n\\nWatch the webcast here: https://www.youtube.com/watch?v=vHXqMjOQ6Gw'