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b'We recently hosted a conversation between Lars Lofgren, Senior Director of Growth at I Will Teach You To Be Rich, and Elliot Susel, Faculty Member at Lean Startup Co., about implementing lean product development into your organization and how to choose the right value proposition.\\n\\nIn Lars and Elliot\\u2019s conversation, they discuss:\\n- How Lars moved the company from a rigid waterfall product development process to a more lean approach.\\n- Why the most important part of the product development process is choosing the right value proposition.\\n- How to choose the right value proposition through customer interviews, surveys, and AB testing.\\n\\nAnd much, much more\\u2026\\n\\n\\nWhen Lars came on to I Will Teach You To Be Rich, the company was engaged in a waterfall approach to product development where they released a bunch of courses at once and hoped they\\u2019d make \\u201ca bunch of money,\\u201d he said. The process had some hits, but just as many misses, and he knew it was time to make some changes.\\n\\nAs his role shifted from generating new leads to product development, he realized that it was important to drive new products to maintain the growth of the company but the process had to be significantly refined toward a lean approach. \\u201cI didn\\u2019t throw out the entire process,\\u201d he explained, \\u201cbut I did throw out huge chunks of it. Now I\\u2019d say 80% of the cycle is completely different even than a year ago.\\u201d\\n\\nEmail us: education@leanstartup.co\\nFollow Lean Startup Co. @leanstartup\\nhttps://leanstartup.co/education'