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b'We recently hosted a webcast conversation between Mark Graban, Author, Professional Speaker, and Consultant, and Marilyn Gorman, Faculty Lead at Lean Startup Co., focused on the importance of metrics and how visualizing data can help foster better learning and more improvement for your organization.\\n\\nIn Marilyn and Mark\\u2019s conversation, they discuss:\\n- Why you shouldn\\u2019t react equally to every uptick or downturn in a business metric.\\n- How to distinguish between signal and noise in metrics and respond accordingly, which includes not overreacting.\\n- How to use \\u201cProcess Behavior Charts\\u201d to make better management decisions.\\n\\nAnd much, much more...\\n\\nThe Lean Startup Conference 2018 is sold out but you can still catch all the keynote talks with our free live stream (Nov 14-16). Sign up here: https://lsp.formstack.com/forms/livestream_registration_2018\\n\\n\\nFor the past twenty years, Mark Graban, author of the book "Measures of Success: React Less, Lead Better, Improve More" and senior advisor to the software company KaiNexus, has been paying attention to how companies and startups use and react to metrics. \\u201cEverybody\\u2019s got goals and objectives and targets and the action or reaction \\u2014 or maybe overreaction \\u2014 that occurs every time there\\u2019s an up and down in metrics,\\u201d he says, \\u201cpeople feel like they\\u2019re taking action, but it might not always be the right action.\\u201d \\n\\nMark believes that it\\u2019s important for companies of all sizes \\u2014 from startups to big corporations \\u2014 to take a step back and evaluate how they look at metrics. It can be easy for a company to look at the numbers and react to every uptick, downturn or minor change \\u2014 something Mark likes to call the \\u201cnoise\\u201d in a metric. But he thinks it\\u2019s important for companies and individuals to determine whether or not that noise is a meaningful signal or just a standard fluctuation around an average that doesn\\u2019t need to be addressed.\\n\\nBut, Mark emphasizes, it doesn\\u2019t have to be complicated. A lot of companies use metrics to hyper-focus on growth, but what they should be using them for is better learning.\\n\\nEmail us: education@leanstartup.co\\nFollow Lean Startup Co. @leanstartup\\nhttps://leanstartup.co/education'