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How To Build The Product When You're Not The User | Alexis Ringwald
b"How to Build the Product When You're Not the User--and You Don't Even Know Anybody Who's the User\\n\\nAlexis is interested in solving big problems, which means building products for people who face daily challenges very different from hers. She\\u2019s taken unusual steps to explore untapped markets and understand the users in them, giving her excellent insight into customer development."