Podcasts Technology Lean Startup Convince Colleagues To Use Lean Startup: The Stealth Approach | Blair Beverly

Convince Colleagues To Use Lean Startup: The Stealth Approach | Blair Beverly

Published: Jan. 21, 2015, 2:34 a.m.

b'When a team at Google felt uncertain about which pieces of their work drove real value for customers and had an impact on the bottom line, Blair Beverly, a Manager in Google AdSense, suggested they try Lean Startup methods. He explains how he\\u2019s working to win over colleagues and management, using a counter-intuitive process to adopt the ideas.'