Bake In Cross-Functional Collaboration | Cheryl Contee

Published: Jan. 21, 2015, 2:34 a.m.

b'When you run a startup, it\\u2019s easy to assume that your small team necessarily works cross-functionally, because you all talk pretty often. But when you\\u2019re trying to move quickly, and lots of projects are run by just one person, you can inadvertently skip important collaboration across roles. Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, talks about how her startups bake in cross-functional collaboration from the beginning, both to improve their products and to lay the groundwork for holistic product development as they grow.'