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b'Shaping the future requires us to "shake things up." Christa Hill and Renee Matsalla are two authentic, badass, superstar ladies doing just that in the innovation ecosystem in Alberta. All too often products are built just because someone asked for it, not necessarily because it was needed. According to Christa and Renee, product management IS the future and brings the customer, the business, and the empowered team together to achieve meaningful, purposeful business goals with impact. This work matters! Curious to learn more? Join Jen as she has a fun and enlightening conversation with Christa and Renee about all things product management!\\xa0\\nP.S. - Christa and Renee, it\'s time to get the band back together!\\xa0\\nFor the transcription of this episode please visit: https://www.rainforestab.ca/yyc-blog/podcast-episode-163-transcription\\nThank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by\\xa0Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta.Host: Jennifer Morrison\\xa0is InceptionU\\u2019s learner champion. She has over 11 years of experience as an educator and received her Masters of Educational Leadership from High Tech High Graduate School of Education in San Diego, CA. Jen possesses extensive experience in project-based and experiential learning and design thinking.\\xa0\\nJen spent many years teaching middle and high school students which provided her with a foundational love of learning and passion for exploration and personal growth. Following her natural curiosity and growth mindset, she honed her leadership skills and dove deep into project based learning during her time at High Tech High.\\nAs the Learning Catalyst and Lead Program Designer with InceptionU, Jen provides valued leadership, guidance, meaningful connections and an engaging learning environment. She is deeply dedicated to each of the learners and their success. As Simon Sinek says in The Infinite Game, \\u201cwhat good is it having a belly if there\'s no fire in it? Wake up, drink your passion, light a match and get to work.\\u201d\\xa0\\nGuests:\\xa0\\nRenee Matsalla is a Co-founder at Tacit Edge Product Leadership where she helps people reach their potential as product leaders. Before this, she was a product leader at Benevity, where she specialized in visioning and launching Benevity\\u2019s most innovative products. Renee\\u2019s product leadership was instrumental in Benevity\\u2019s unicorn $1.1B valuation. Renee has also worked in Berlin and San Francisco where she led the launches of mobile monetization products used by Facebook, Google, and the world\\u2019s largest mobile game developers. She now coaches Product Managers to become product leaders in the growing Alberta tech ecosystem.\\nChrista Hill is a Co-founder of Tacit Edge Product Leadership where she uses her industry expertise to fuel our economy with empowered, innovative, and diverse product leaders that embody the entrepreneurial spirit. She also serves as Vice President of Product YYC where she is at the forefront of creating Product Management curriculum for SAIT and other educational and corporate institutions such as the New York Federal Reserve Bank. To find out more visit TacitEdge.ca.\\nChrista started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation center. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity\\u2019s content API, which is desig'