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b'Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by\\xa0Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta.Al Del Degan\\xa0I have been involved in software development for more than 25 years. I have started companies, lead companies and worked for companies - doing many different things. I am honored to be considered a leader in Alberta\'s innovation ecosystem, and I give back as much, and often as I can. When I am not working or podcasting, you will find me pursuing my passions of photography, crypto investing, and wood working along with the occasional round of golf.Adam Casole-Buchanan is originally a small-town farm kid from Orangeville, Ontario that made his way to Montreal for entrepreneurship, Toronto for big agency life, Berlin for the start-up world, and was displaced to Calgary by love...and C19. Adam writes poetry in his spare time, he a huge fan of logic puzzles, and he goes full nerd over abstract maths.Please be sure to share this episode with everyone you know. If you are interested in being either a host, a guest, or a sponsor of the show, please reach out. We are published in Google Podcasts\\xa0and the\\xa0iTunes store for Apple Podcasts\\xa0We would be grateful if you could give us a rating as it helps spread the word about the show.Show SummaryAdam has lived and worked in Canada and Germany in the advertising industry. We had an interesting conversation about the advertising industry and things that are ripe for innovation and reinvention hint: there are a lot from one end to the other.\\xa0 Adam now works for briefbid A collaborative platform for marketers, agencies and vendors to connect, plan media and grow brands faster together.\\n\\xa0\\nAdam mentioned after the show that the actual quote from Henry Ford was "The man who stops advertising to save money, is like the man who stops a clock to save time."Show Quote:"The true point of innovation is that [...] any small business owner can be their own media agency, media buyer and media planner.""The marketing - advertising process is ripe for innovation at all points in the supply chain."Credits...This Episode Sponsored By:\\xa0Community Now! MagazineEpisode Music:\\xa0Tony Del DeganCreator & Producer:\\xa0Al Del DeganSystem Engineering Sponsor:\\xa0Kris Chase - Chase Telecom Inc.'