Podcasts Technology Ladybug Podcast Personal Branding

Personal Branding

Published: Jan. 27, 2020, 7 a.m.

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Every day we see companies market to us with a specific brand voice, and we can recognize the differences from one brand to the next. But what about personal brands? You as a person are a brand - it\\u2019s how you portray yourself on the internet and how others perceive you. I\\u2019m a brand, Emma\\u2019s a brand, Ali\\u2019s a brand. We\\u2019re all our own unique representations of ourselves. This week we\\u2019re discussing what it means to have your own personal brand and everything you need to know about building and managing your brand.

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1:43 - What is a personal brand?

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8:21 - Why would you want to build a brand?

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11:10 - What are the benefits of having a personal brand?

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13:29 - Who in tech has done a really good job of branding themselves?

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15:29 - How did we build our brands?

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18:03 - What platforms can you use to build a brand?

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22:55 - The downsides of social media branding.

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28:32 - How to build an audience.

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32:08 - What we\\u2019re excited about in 2020.

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