Local News - Ford CEO Visits Waco

Published: June 5, 2012, 5 a.m.

On June 5th, Ford President and CEO, Alan Mulally, was in Bruceville to reveal the company's new F-150 truck and speak to members of the Future Farmers of America at their annual leadership camp. It is rare for Ford to introduce new vehicles outside of Michigan, and the event seemed to be a kind of victory lap for a company that experienced extensive financial turmoil but has again become a leader in the auto industry. Oddly enough, it seems that the onset of the financial crisis and the arrival of Mulally were the start of a turnaround for this iconic company.