What Boomers and Seniors want from Technology

Published: Aug. 11, 2011, 8 p.m.

b"What do Baby Boomers and Seniors want from Technology? These two age groups represent over 30% of the US population and growing.\\xa0 Within the next 20 years, it is estimated that the number of people over 65 will DOUBLE!!\\xa0 Baby Boomers and Seniors are the wealthiest, best educated, and most sophisticated purchasers of services and products.\\xa0 Boomers don't want technology products that are complicated and cluttered with excessive features.\\xa0 Join Jim Blue in a discussion on the type of products and services companies need to provide to target this market."