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Brand or Bust, with Wealthsimple's Director of Design
Tom Creighton, Director of Design at Wealthsimple tells us why startups need to align branding, product and marketing from day\xa01. Wealthsimple is a fintech startup that has quickly captured the wallets of Canadians and they might just be the first startup to ever buy a spot during the Super Bowl.\n\nIntro song by Jeff Kaale.\nHosted by Rally Stanoeva and Dave Hale.